Could it be that "best intentions" would not be enough to chip through the hardened exterior of this organizations habits, thought Frustrated Frank. As the digital transformation honeymoon period slipped into the rear-view mirror, the burden of change seemed to settle into place. Frank, it is no longer about the tools, instead it is each person's rationalization of why these tools will make them stronger; habits are challenging, continued Andy. On one hand, if it works why fix it, and the other hand growth requires continuous innovation. The organizational structure has an impact, flat organizations require compelling reasons to change. For instance, significant pain points within the business resulting in lost revenue, market or corporate dictated edicts. Without these, change lacks a sense of urgency and is at the discretion of the local management, the larger the operation, the greater the number of management layers, the higher probability of lac