The parallels between trips I made to Daqing, China two decades ago and behavioral observations today around digital transformation are surprisingly similar. When I was last in Daqing the population was approximately 1 million. The roads in this remote city were filled mostly with mule drawn carriages and bicycles, very few automobiles. One evening, while eating God knows what, I commented to Chung, our host and translator, "it must be difficult for people not to have automobiles". Chung responded, it is hard to miss something that you do not know. That's it! Most individuals in today's enterprises may only use a few pieces of technology; a transactional system (CRM, Accounting, Work order management), a communication system (typically email and or a messaging service, Word, Excel, PowerPoint), and possibly a special purpose application (AutoCAD,etc.). While I have my "broad stroke paintbrush" in hand we might as well throw out that odds ...