Those
millennial's just don't give a crap, blurted out old-timer Ollie during our
weekly office meeting. Not sure I agree with you, replied tenacious Tahoe (yes
that is his name). People in the meeting were surprised as Tahoe seemed to
pretty much keep to himself yet that day, dressed in his khaki shorts, T-shirt
and his hair in a man bun, Tahoe felt compelled to speak out. Aren't you the
one Ollie that shared with me those days when people would "pencil
whip" reports while sitting in their trucks? Could it be that this issue
of just simply "checking the box" is not generational but instead
evidence of a declining culture within our country? You could feel the mood in
the room had escalated to a point that influential Irene felt that she had to
stand up and say, "okay folks let's break this down".
Individuals
who feel that their only responsibility is to check that box could be the
result of several issues. Certainly laziness does enter the equation; however,
I would challenge you to consider that excuse is just an easy out for a deeper
cultural issue(s) within your organization. Unfortunately many times we don't
take adequate time to help individuals understand why it is important that
those boxes are checked appropriately, instead we just focus them on variables
to review which give them the ability to check yes or no. Irene continued, let
me use a crude example; we train a dog to fetch a paper yet the dog really
doesn't understand what the paper is they simply know that when they hear it,
they pick it up, and deliver it to their owner. Many organizations have not
taken the time to explain what is important to their customers and why. It
seems like our fast-paced world has left behind the critical need to build
competencies.
When we
look past the employee and the organization what exactly is the value of a form
or other tool which asks for information and perspective? At the top of my list
you would find alignment to the customer's objectives. Thus when you consider
the collection of information from any individual, regardless of topic, you
should start from what the customer would value and go backwards from that
point. The room had become surprisingly quiet as if one big lightbulb just went
off. Tahoe added, Irene I get it if we start from the customer outcome and work
backwards the input which we request will be much more relevant and likely not
nearly as much data entry. As Tahoe stood up his excitement painted on his
face, this could apply to everything from the person giving me coffee at
Starbucks, to the Uber driver, and field technician. "What a revolutionary
concept Irene" exclaimed Tahoe. A reserved giggle now filled the room as
respectfully Irene mentioned that this was not a new concept at all, just one
that needed to be revisited. Sometimes, continued Irene, we get wrapped up in
ourselves and our own organizations and lose sight of what what's most
important, creating value for our clients.
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