Is the
art of "closing a deal" confined to just those with "sales"
in their title? Who really are the salespeople in an organization? Aren’t we all focused on providing value to
our clients in the form of advising and executing solutions? If that's the case then wouldn't everyone,
including an innovator like myself, be considered a contributing member of
sales?
Valuable
and relevant perspectives are enhanced due to the amount of client data
available and the ability to run this information through artificial
intelligence. If your sales folks have
more than one opportunity they are chasing down, how are you facilitating their
ability to prioritize activity focused on exceeding plan, understanding success
patterns with clients, and correlating transactional and social dimensions
which influence close probabilities? It
was no coincidence when Microsoft purchased LinkedIn just last year. The
convergence of information around us, and our ability in 2017 to leverage this
information, has never presented such an overwhelming opportunity to change the
way we see sales.
A
salesperson's ability to master the emotional quotient (EQ) remains to be
paramount (including yet not limited to; trust, empathy, and persistence), be
careful getting too comfortable as those which learn to balance the
relationship and emerging technologies which provide digital insights, will
rule the day. Look at your existing
tools, not as sales performance management but instead as intelligence based
opportunity optimization.
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Next
post: people business, can I really get
objective measurements?
See all
of the "last mile worker" posts here:
http://lastmileworker.com
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