If you
are in the service business, or any for that matter, I am sure that you are
successful as a result of looking at your operation across different
perspectives. Certainly understanding
your financials, customer needs, how your organization is learning and growing,
and internal process are amongst the top areas of reflection. It has perplexed me for years, with the
aforementioned logic, that not everyone is flocking towards strategy maps and
balanced scorecards. I would have to say
that businesses perceive this
process as over-complicated and in many instances justifiably so; however, the
juice is definitely worth the squeeze (my experience conducting these sessions
for service organizations has produced an average of two four hour meetings
with your companies leadership, and about four hours of non-meeting work).
What
are you talking about? Strategy mapping
and balanced scorecards is a process developed years ago by Doctors' Kaplan and
Norton at Harvard University. The
balanced scorecard (BSC) is a strategy performance management tool – a
semi-standard structured visualization, supported by design methods and
automation tools, that are used by managers to keep track of the execution of
activities by staff within their control and to monitor consequences arising
from these actions. Essentially a vehicle to put strategy
into action. Some critical characteristics that define BSC are:
- it's focus on the strategic agenda of the organization
- the selection of a small number of data items to monitor
- a mix of financial and nonfinancial perspectives
You can
easily do this on your own as I have over the years. Two books that you might
find interesting, both published by Harvard business school, are "the
balanced scorecard" and "alignment" (in that order). It is next to impossible to get where you're
going without some form of map, all other attempts are simply hope wrapped in futility.
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post: people business, can I really get
objective measurements?
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